Advertising Company

Specific Arrangements for CEPA

Hong Kong and Macau service suppliers are permitted to establish wholly-owned or joint venture advertising companies in mainland China.

Requirements for Service Suppliers

Wholly-owned Advertising Company Incorporation
- Identity as a legal entity involved in the advertising business
- Existence for more than 3 years
Joint Venture Advertising Company Incorporation
- Each copartner is required to be a company engaged in the advertising business
- Each copartner is required to be open and operating for more than 2 years
- Outstanding achievement in advertising operation is required

Required Documents

Wholly-owned Company Incorporation
- Submission of following documents to competent commercial authority:
  - Application for incorporation
  - The Opinion on the Examination and Approval of Foreign Investment Advertising Enterprise Project issued by the State Administration for Industry & Commerce ("SAIC")
  - Project proposal and feasibility study report
  - Investor's certificate of incorporation, certificate of Hong Kong and Macau service supplier
  - Investor's credit certificate
  - Articles of association
- Submission of the following documents to the Administration for Industry & Commerce:
  - Application for incorporation
  - Resolutions passed at the shareholders or directors' meetings of the investor
  - Project proposal and feasibility report
  - Investor's certificate of incorporation
  - Investor's credit certificate
  - Enterprise Name Approval in Advance Notice
Joint Venture ("JV") Incorporation
- Submission of the following documents to competent commercial authority:
  - The Opinion on the Examination and Approval of Foreign Investment Advertising Enterprise Project issued by the State Administration for Industry & Commerce ("SAIC") or its delegated provincial Administration for Industry & Commerce
  - Corporations' contracts and articles of association
  - Project proposal and feasibility study report
  - Each copartner's certificate of incorporation, certificate of Hong Kong and Macau service supplier
  - Each copartner's credit certificate
  - Enterprise Name Approval in Advance Notice
  - The register of members of the Board of Directors of the joint venture and the appointment letters of the Board members of each copartner
  - The preliminary examination opinions of the local competent commercial authority
- Submission of the following documents to the Industrial & Commercial Bureau:
  - Application for incorporation
  - Enterprise Name Approval in Advance Notice
  - Resolutions passed at the shareholders or directors' meetings of the JV
  - Project proposal and feasibility report
  - Each copartner's certificate of incorporation
  - Each copartner's credit certificate
  - Advertising management system laid out by the corporation
  - The preliminary examination opinions of the local Administration for Industry & Commerce